Make impact to the next billions of people

Sorabel is a rapid-growing startup who breaths data and technology in its core business.


Who we are

Our Business

We give access to affordable, high-quality clothes to everyone who needs it. Help the world feel more confident, happy and beautiful A beautiful fashion lifestyle was something previously only the wealthy enjoyed. No more. Our mission is to break down barriers and make fashion affordable to every person in Indonesia and eventually, the world. We do this by leveraging technology to solve inefficiencies in the old-fashioned fashion industry, eliminating low-value middle men in the supply chain and employing the most talented people from across creative, analytical and engineering backgrounds.

Our People

Our team members hail from Stanford, Carnegie Mellon, Duke, Purdue, UCLA, NTU, NUS, Imperial College London and ANU Graduates with top company background such as NASA, Google, Palantir, Facebook, Apple, Amazon, Yahoo!, Sony, IBM, Microsoft, Citibank, McKinsey & Company and Accenture. Our offices are located in several different cities in Jakarta-Tangerang, Yogyakarta, Bandung, Bali and Singapore.

Our Values



We work extremely fast and we are bias to action. We prioritize execution above perfection.


We put our heart in our work. We are not proud to be good, we strive to be great. We go the extra mile.


Everybody in Sorabel is a servant. Those who serve the best, who exceptionally empower others, will lead. Not the smartest or the most vocal.

Our Stories

We hire passionate people who are hungry to learn and willing to go above and beyond. Hear what our team members say about joining Sorabel.



Fashion Designer
Top Graduate of Esmod Fashion Design & Business School

Working in Sorabel allows me to keep on improving everyday. I learn a lot in Sorabel. Great leaders, team mates, and fun environment makes me enjoy my work in developing new collections for the customers. Thank you Sorabel!



Associate Product Manager
Top Graduate of Computer Science
Universitas Indonesia

Surrounded by a lot of great talents in the company, I have been guided to deliver real solutions to our users which provides me with a high learning curve in the company. Sorabel offers you flexibility & impressive journey, and you get compensated competitively



Marketing Analyst
Top Graduate of Informatics Engineering
Institut Teknologi Bandung

A great working environment is when you contribute as well as growing with the company, and Sorabel is definitely one of them! Even though I first joined as a fresh graduate, coworkers here are more than happy to welcome and to mentor me to grow. Thank you Sorabel



Head of Product Designer
Ex User Experience Designer Amazon

What I like about working in Sorabel is that it provides me with a constant learning experience. Context transparency and direction clarity given in each project are truly empowering. Joining Sorabel was the right decision!



VP of Service
Ex. McKinsey Consultant

The degree of trust is difficult to be found elsewhere, everyone has the flexibility in the approach to their responsibilities. The people are smart yet kind. I never look back about my decision to join Sorabel.



Program and Analyst Manager
Top Graduate of Industrial Engineering
Universitas Gadjah Mada

Great colleagues, flexibility, opportunity to create impacts; All the qualities of a dream job that you've ever wanted are here. This is the place with endless and exciting challenges that will always keep you growing!

Interested? Here are our current job openings

Find your dream position from our list below. If you can’t find a suitable position, we would still love to hear directly from you! Send your resume to [email protected]

Our Offices

Sorabel Jogja - Kyai Mojo

Jalan Kyai Mojo No. 27-29, Tegalrejo, Kota Yogyakarta, Daerah Istimewa Yogyakarta 55244

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Sorabel BSD

BSD Green Office Park (Green Office 6) Wing B, Ground Floor, Zone 3-5 Jalan BSD Grand Boulevard BSD City, Sampora, Cisauk-Tangerang, Banten, 15345.

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Sorabel Cikokol

Jalan Muhammad Husni Thamrin No.1, Cikokol, Kecamatan Tangerang, Cikokol, Kec. Tangerang, Kota Tangerang, Banten 15117

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Sorabel Cawang

Jl. Mayjen DI Panjaitan No. 1C, RT.01 / RW.06, Kebon Pala, Makasar, RT.1/RW.6, Kb. Pala, Makasar, Jakarta Timur, DKI Jakarta 13650

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Sorabel Bandung

Ruko Paskal Hyper Square Blok A No.53 Jl. Pasir Kaliki No. 25-27, Kebon Jeruk, Andir Bandung 40181

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Sorabel Singapore

Sale Stock, Pte Ltd 138, Cecil Street, #12-01A Cecil Court, Singapore 069538

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